Your customer. That’s who is driving the changes in retail technology! Retailers should step away from their comfort zones and study the consumer. In apparel and footwear, where look and feel are all-important, stores are designing great personal experiences that customers can unlock with their smartphones. In the process, the retailer obtains and enriches their profiles – with the customer’s consent. Brands and retailers are integrating e-commerce with physical retail stores in new and creative ways by looking beyond analyses of their transaction data. A study of 1,500 shoppers of fast fashion and footwear threw up a bunch of insights that every retailer can learn from. Read more from this June 2018 piece from the Harvard Business Review by clicking here

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