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ThynkActive to Support Backcountry’s Physical Retail Strategy
Backcountry selects Oracle Retail Xstore POS and SkillNet Inc. with support from ThynkActive AUSTIN, Texas(Oct. XX, 2021) – ThynkActive, an independent consulting and solutions company focused on working directly with retailers, announces that it will partner with online retailer Backcountry to help execute Backcountry’s brick-and-mortar vision of highly personalized, expert-driven shopping experiences for its outdoor…
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The Who, Where and Why of Customer Journeys
Consumers are at best passively loyal. Today, omnichannel shopping has made gaining loyalty even more challenging. So, the retailer must start by listening to the consumer – individual consumers and not amorphous segments. These insights must be translated to identify needs, preferences and desires. The key to customer journey mapping is understanding intent at each…
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Six opportunities to get value from the cloud
Should retailers’ systems migrate workflow by workflow or by function? Migrating customer-facing workloads first is a better way to get value from the cloud. Retailers should identify their highest impact workflows and move them first. They are ideally suited to leverage advanced cloud capabilities and they will derive maximum value for customers. This article from…
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How is voice-based search disrupting customer journeys?
Already, every third customer prefers voice interaction. What can retailers do about this disruptive technology? Businesses get disrupted almost daily. Broadcast and cable TV have been impacted by the likes of Netflix and Hulu. Ride sharing services like Lyft and Uber are impacting car rental services, taxicab services and even auto makers. “Conversational commerce” can…
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Forget the channel and focus on your customer.
Your customer. That’s who is driving the changes in retail technology! Retailers should step away from their comfort zones and study the consumer. In apparel and footwear, where look and feel are all-important, stores are designing great personal experiences that customers can unlock with their smartphones. In the process, the retailer obtains and enriches their…
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A single mobile device for the company cuts maintenance costs
Sleek mobile devices for customer-facing staff and rugged enterprise-grade ones for the back-end makes sense, right? Wrong. Manufacturers of enterprise-grade devices know how they are treated in a retail environment. And what kind of tech support to offer. But the devices used to be klunky and not worth being seen in the hands of front-end…
